Coffee Branding & Packaging Design
Cuppa Coffee is a fair trade sustainable coffee company, and its campaign B.Y.O.C., or bring your own cup, promotes these ideas. Customers are always encouraged to use one of the cups provided, or bring in their own and enjoy the unique, bold and modern aesthetic of this brand over their morning coffee. The ground coffee bags and whole bean coffee canisters both have a pull out tag to explain the campaign and encourage the use of reusable cups. While the coffee flavors themselves reinforce the brand promise and spell out B.Y.O.C., ranging from dark to light in flavor, giving customers a range of taste options.