Briana Romancier
Brand Marketing Manager
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Fred Meyer Holiday Campaign

Fred Meyer Holiday Campaign

Store Collateral Campaign Design

As the creative intern for Fred Meyer’s customer communication department, I created and executed the 2014 Holiday campaign by designing all of the 200+ signs and collateral pieces needed for all Fred Meyer stores. I created each individual piece, got approval from the creative director, art directors, copy writers and buyers from each department, then created a 120+ page book to be sent to the stores as a guide to aide in directing them into how to arrange and assemble all these jobs. I then showed my work in a final presentation to the entire company to inform them of the new campaign, my findings, and process along the way.

Contributions: design, visual design, display design, guide book layout & presentation

Team: Shaunmarie Gutzbezhal, Kroger Creative Director


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