Fred Meyer Holiday Campaign
Store Collateral Campaign Design
As the creative intern for Fred Meyer’s customer communication department, I created and executed the 2014 Holiday campaign by designing all of the 200+ signs and collateral pieces needed for all Fred Meyer stores. I created each individual piece, got approval from the creative director, art directors, copy writers and buyers from each department, then created a 120+ page book to be sent to the stores as a guide to aide in directing them into how to arrange and assemble all these jobs. I then showed my work in a final presentation to the entire company to inform them of the new campaign, my findings, and process along the way.