digital content creation, collateral & art direction
While developing all of the print, signage, collateral and other branding materials for Headlands Coastal Lodge & Spa we also needed to design their online presence. We translated the Headlands tone and personality from the physical collateral pieces and space to the digital entities. I designed each webpage with consistent layout and style and worked with our developers to create a fully-functioning site and booking engine. I then worked to translate this same brand story to their email campaign, digital advertisements, and social content and voice. I worked with our social team to create an influencer program, contest system, monitoring processes, and post and story content creation to create a consistent presence across all platforms.
Contributions: concepting, branding, digital graphics, web design, email design, digital ad creation, content development, social platform development
Coates Kokes Team: Jeanie Coates, CEO, Caroline Digello, Social Media Manager
COLLATERAL & ON-LOCATION ASSETS