Briana Romancier
Brand Marketing Manager
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Pelican Brewing Packaging

Pelican Brewing Packaging

Brewery Branding & Package Design

Pelican Brewing Company had a 20 year brand that needed a little refresh to keep up with their rising popularity. We tackled the challenge of uniting the Pelican team to create one vision for the future of the brand. We created a brand strategy encompassed around the new manifesto, that helped narrow us in on the rest of the brand positioning. With a new direction, came a whole new logo, graphics system, and language. But, the fun came in implementation, especially when Pelican passed along the task of some new packaging. We created a design system that allowed their beer to pop off the craft beer shelves but also be created in record-time whenever spontaneous inspiration struck the brewmaster. I redesigned all of the labels, packaging and all the POS materials that goes along with a brewery of this size.

Contributions: concepting, brand design, art direction, package design, collateral design, material design & project manage 

Coates Kokes Team: Jeanie Coates, CEO


YEAR-ROUND BOTTLE PACKAGING

Photos by Chapin Hemmingway and Tim Jacks

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ORIGINAL DESIGN

ORIGINAL DESIGN

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YEAR-ROUND CAN PACKAGING

Photos by Chapin Hemmingway and Tim Jacks

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LONE PELICAN SERIES PACKAGING

Small-batch, experimental, seasonal, yearly-themed, medium-priced beers | Photos by Chapin Hemmingway and Tim Jacks

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BARREL-AGED COLLECTION PACKAGING

Quarterly released, collectible, barrel-aged, higher-priced beers | Photos by Chapin Hemmingway and Tim Jacks

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