Brewery Website, Pelican Online Shop & Digital Materials
After developing all of their print, packaging and collateral materials we turned our attention the their online presence. Needing the same tone and personality as their physical pieces, we designed their websites to mimic the new branding. Using Wordpress, I worked with our developer to create a multi-faceted site that showcased the story and origins of Pelican beloved by their audience, but also created a hub for upcoming events, current beers, location details and press releases. From there, we expanded to create a much-needed shop, using Shopify, to be able sell their Pelican swag to reach all their fans across the country. We also created ways to purchase event tickets, pre-order beer, and give exclusive access to sales reps for wholesale-only products, allowing the shopping site to encompass all of Pelican's retail needs.