stacie shoots

Photography Branding & Website Design

Stacie Struble wanted a redesign of her photography business to preserve her brand’s existing integrity, while infusing new energy to expand her scope of work as she has grown. We worked together to develop a new look and system to share with her clients and organize her capabilities in a digestible way. I created a logo and branding system that allows personalization for each of her projects. We made an icon system to classify each category of her photo work and a logo that allowed her to fill in the blank of Stacie Shoots _____, (i.e. Stacie Shoots Jenna's Graduation, Stacie Shoots the Smith's Wedding, etc). From there, we used this design thinking to create a stationary set and website that will highlight her work to expand as she does.

Contributions: concepting, branding, layout design & web design