BRANDING & CREATIVE DIRECTION for
PELICAN BREWING
After about a year-long re-brand process, it was time to hit the ground running and bring the new wave of Pelican Brewing to life. For over 7 years, I led, designed and creative directed every customer, communication and brand touch point consistently across all four locations and in retail across the Pacific Northwest.
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In addition to the redesign of the Pelican brand, we needed to update our tone and visuals across all content to connect and reach new customers. I planned, scheduled, coordinated, and directed our photo and video shoots to provide a consistent style and personality to the brand from commercials to social media needs. I created and directed content across all touch points conveying the brand vision to a variety of photographer and videographer partners and eventually building a small internal marketing team across the Family of Companies to showcase the brand personality while still fulfilling the individual objectives and product needs. After the rebrand design, Pelican needed updates in all things environmental, collateral and advertising. We took this opportunity to refresh not just the logo, but the language, style and overall system for anything internal and external. This consistency transcended across all needs from menus and stationary to sales tools, signage and advertisements and everything in between.
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Branding, Package Design, Digital Design, Vendor Relations, Brand Strategy, Creative Direction
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Team: Pelican Brewing Leadership & Operations Team, Natalie Fields Marketing Director & Alex Pallas Content Manager
Featured Photography by: Alex Pallas
Featured Videography by: Chapin Hemmingway, Tim Jacks & Nathan Holsteadt
General - “Shaped by the Beach” Commercial
Specific - Product Launch Coastal Collaboration Series
Vehicle Delivery Design
Various Portland & Seattle Out of Home Advertising
Various Print Advertising
Various Brand Collateral